Some of the artists MBW refers to are Peaceful Piano, Piano In The Background, Deep Focus, Sleep, Ambient Chill and Music For Concentration. MBW says that according to a “senior music executive,” the reported strategy is to introduce these label-free artists, saving Spotify from paying significant royalties to label-backed artists. When they get a big order of streams for a track, theyll put that track on each of their playlists and sometimes reveal themselves on the 'About' tab of an artist whos paying for their service. “Put it this way: if an act on Spotify has millions of streams from just a couple of tracks, but no other internet presence whatsoever, wouldn’t that strike you as odd? writes Tim Ingham for MBW. “No Facebook, no Twitter, no ReverbNation page, no homepage, no SoundCloud?”įurthermore, the site says these allegedly Spotify-created tracks have generated more than 520 million streams, which would amount to over $3 million in royalty payouts. Botters usually create multiple playlists and generate fake followers and plays for each. MBW‘s argument is if these artists were legitimate, their content would be seen on other platforms like YouTube or Apple Music. On Spotifys desktop app, open preferences and scroll down to Local Files. “We were told that Daniel Ek’s company was encouraging and even paying producers to create tracks under untraceable pseudonyms - within specific musical guidelines - which were then being drafted into key first-party playlists,” Tim Ingham wrote for MBW. The ability to import your own music into Spotify requires a paid premium subscription.Spotify denied the claims, but the source of the original reports - Music Business Worldwide - has now continued to call out against the company. Last year, Spotify came under fire for allegedly using “fake artist” accounts to help cut back royalty costs.
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